Guest satisfaction analysis

Customer feedback
analysis for
hotel owners.

Built by asset managers, for owners, asset managers and lenders.

8
Building systems tracked
200+
Technical terms mapped
3
Dashboards
7d
Refresh cycle
— Context

How owners receive guest feedback today.

Owners and lenders usually receive guest satisfaction data through operator reporting. This reporting is designed for operations, not for investment decisions such as capex, management agreements or disposals.

01

Prepared by the operator

The data is selected and presented by the operator.

02

Aggregated

KPIs are generally reported quarterly, which makes shorter-term variations harder to see.

03

Part of operational reporting

Guest feedback sits within reporting written for hotel management teams.

— What we do

Three dashboards, updated weekly.

We leverage customer feedback on your asset and your compset, and structure it into dashboards. The process is automated.

01

Guest Ratings

Your asset's guest scores, side-by-side with your compset, with weekly evolution.

  • Compset benchmarking
  • Week-over-week tracking
02

Aspects & Categories

Guest reviews are analysed by AI and tagged across 18 standardised aspects — Product, People, Experience.

  • Positive vs negative split per aspect
  • Cross-hotel comparison views
  • Multi-language translation
03

Long-term Trends

Quarterly evolution of each category over several years, to follow the effect of a repositioning or a capex programme over time.

  • Multi-quarter cumulative analysis
  • Category-level evolution
  • Public score correlation
— Approach

A technical classification of guest feedback.

Review analysis tools commonly use operational categories such as Service – Friendliness, Building – Generalities or Room – Generalities. These suit hotel management teams but are too broad to inform capex decisions.

We mapped 200+ technical terms across 8 building systems, based on 20 years of asset management experience.

⚙

HVAC

Temperature control, air conditioning, heating, ventilation

⚲

Plumbing

Water pressure, hot water, shower performance, drainage

⚡

Electricity

Lighting, switches, outlets, smoke alarms

▣

Room Equipment

TV, fridge, safe, kettle, coffee machine, hairdryer

⚿

Access & Security

Door locks, keycards, windows, blackout

⌬

Spa & Leisure

Pool, jacuzzi, sauna, gym equipment

▤

Building

Elevators, corridors, parking, signage

⌘

Connectivity

Wi-Fi, internet, network signal

— Example

Wall Street Journal reader comments, April 2026.

In April 2026, the Wall Street Journal published an article on hotel guest irritants, which received 652 reader comments. We ran these comments through the Like Hospitality classification.

The table shows the most frequently mentioned technical topics.

Technical topics Mentions
Bed / Pillow / Mattress29
Outlets, USB & Charging20
HVAC / Temperature & Noise18
Bathroom Design (barn doors, glass)17
Lighting & Smoke Alarms16
Door Slamming / Corridor Noise11

“The thermostat has two settings: 1) hot, 2) loud.”

“Someone needs to build a hotel room door that does not slam.”

“Smoke alarms that don't blink all night long.”

— Engagement

Two ways to use Like Hospitality.

One-off

Acquisition / VDD

Analysis at a given point in time.

  • Independent analysis of guest feedback on a target asset
  • Compset benchmark to support valuation & capex assumptions
  • Can run alongside technical due diligence
  • Access limited to the duration of the deal
Ongoing

Asset & Loan Monitoring

Tracking over time.

  • Ongoing coverage of your portfolio & compset
  • Quarterly trend analysis on People / Product / Experience
  • Action lists for operating teams
— About

Designed for owners,
asset managers and lenders.

Most guest satisfaction tools are designed for hotel operators — general managers and guest experience teams — and their categories reflect operational needs.

Like Hospitality is designed around investment questions: where to allocate capex, how the management agreement is performing, and how guests perceive a repositioning.

3
dashboards
18
standardised aspects
200+
technical terms mapped
8
building systems tracked
— Contact

Contact us.

Send us your asset list. We set up your dashboards in 5 days and walk through them with you.

fc@like-hospitality.com